creator hub
you were hand-picked
to join our creator community.
at elaichi co., we aren’t just selling chai — we’re fueling the next generation of friendships and rituals.
you’ve got the karak chai blend in your hands. now, let’s get you paid and help you grow.
who we are
elaichi co. is a south asian-inspired cafe rooted in comfort, culture, and connection. our chai blends are handcrafted with care, sharing the joy of slow rituals and daily warmth in every cup.
we grew up with chai as the centerpiece of every meaningful conversation. our karak blend (urdu for “strong”) uses organic loose-leaf tea and sustainable cardamom. we want you to show your audience how a chai ritual elevates their day. check out our website to see why we’re different and learn more about us!
the 3 things that
make videos perform
we’ve watched hundreds of creator videos. these are the patterns that win every time.
show yourself actually preparing it. real moment, real cup, real you.
talk through what you’re noticing. or just put a trending audio over it. either works.
your honest take is what converts. no script needed.
our top performing
videos
tap any video to watch on tiktok. these are the formats that actually convert — copy the energy, not the script.
← scroll to see more →
content blueprints
plug & play
if you’re not sure where to start, pick one of these. proven hooks and angles that work for our brand.
blueprint a: the “coffee breakup”
blueprint b: the “chai and yap”
blueprint c: the “chai-hacker”
← scroll to see all 3 →
more inspiration
these aren’t ours, but they’re great formats to pull from. swap their drink for chai and you’ve got a winning angle.
growth & rewards
the fun stuff
your baseline commission is competitive. but here’s how you level up.
the pro tier
join our exclusive creator community to earn rewards, try out new products, be in the know, get paid on ad spend, and more.
→ discord community invitethe heavy hitter
every quarter, our top performer receives an exclusive bundle of elaichi co. merch.
→ quarterly merch droplifetime supply
keep posting, keep earning. as long as you’re active and generating sales, your chai is on us. just request a sample every 30 days.
→ free chai forever← scroll to see all 3 tiers →
if you share something fun and aligned with our brand, we may repost and feature your recipe (with full credit) on our website and emails. and with tiktok, we can turn your content into paid ads if it does well — meaning more visibility for your content and a bigger win for both of us.
a few brand notes
small things that make a big difference when you’re posting about us.
- our full name is “elaichi co.” — all lowercase, with a period after “co.”
- say “chai” or “chai latte” — never “chai tea”
- our brand tone is warm, friendly, and playful. hero color is olive green
- natural light, minimal editing, real-life settings
- hook fast — first 2 seconds need a real moment, no slow intros
- smile, react, or express something real on camera
